The Iconic approached us to help them create an empowering campaign to showcase their sport apparel, across TV, social, print, radio and outdoors. The creative “Live Your Way” called for epic visuals, so we scouted the country, finding unexplored locations across Tasmania’s wilderness, which we complimented with a handful of urban locations in Sydney. Working with a small dedicated crew, we traversed numerous mountains, and drove many kilometres to reach our destinations, where motion and stills worked in tandem to capture the vast quantity of images and footage that would be used across multiple deliveries.