UNWRAP XMAS
REBEL SPORT
Unwrap Xmas marked our 10th Xmas campaign for Rebel Sport. The concept was to showcase a wide range of products through the gift of giving, while focusing on what makes an Australian Xmas unique. Lucas Bradley worked with Rebel’s creative team, DOP Jani Häkli, photographer Nick Gascoine and Stylist Jo Ayling to cast and prep the 2 day shoot, only to come down with Covid-19, 24 hours before he was due on set. Thanks to Lucas’ detailed prep, Myles was able to step in at the last minute and carry out Lucas’ vision, and then, thanks to Blackmagic Design’s cloud based workflow, Lucas was able to edit from his bedroom while still in isolation to ensure we met our tight post turnaround.
CLIENT - Rebel Sport
HEAD OF BRAND - Zoé Phillips
CREATIVE DIRECTOR - George Bassiakos
COPYWRITER - David Shirlaw
REBEL PRODUCER - Simon Holdaway
PRODUCER - Karl Conti
DIRECTORS - Lucas Bradley & Myles Conti
STILLS PHOTOGRAPHER - Nick Gascoine
DOP - Jani Häkli
STYLIST - Jo Ayling
EDITOR - Lucas Bradley